This is the latest move as part of Groupon's growth strategy, following its push for more self-service merchant capabilities, a new North American user experience that shows off its expanded inventory and the Grab Life by the Groupon campaign to make the brand the go-to destination for local experiences. “We’re excited to explore other opportunities in the future with Square to help local merchants.” “In addition, this partnership is aligned with our goals to lower merchant acquisition costs through self-service, expand inventory and improve the merchant and customer experiences,” he said.
“We’re laser-focused on improving the merchant experience, and by teaming up with Square, we are creating a new ecosystem that will make it easier than ever for the local businesses that use Square to launch new campaigns on Groupon,” said Groupon Chief Commercial Officer Brian Fields in the joint announcement. The Groupon-Square partnership also lets Beauty and Wellness and Things to Do sellers on Square use Square Appointments for Groupon rollouts. 5) unveiled a collaboration that allows local merchants to use Square’s App Marketplace to launch marketing campaigns on Groupon. Online coupon platform Groupon and financial services company Square on Friday (Nov.
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